About Me

When we started Vertra Elemental Resistance in 2004, we vowed to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in outdoor ocean sports are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Friday, 3 September 2010

ANDY IRONS’ DREAM VICTORY AT THE 10TH BILLABONG PRO TAHITI


FOR IMMEDIATE RELEASE:                        FRIDAY, SEPTEMBER 03, 2010
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ANDY IRONS’ DREAM VICTORY AT THE 10TH BILLABONG PRO TAHITI
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TEAHUPOO, TAHITI – (September 03, 2010) –– VERTRA ELEMENTAL RESISTANCE is stoked for ANDY IRONS on his remarkable come back win at the 10th Anniversary of the Billabong Pro Tahiti! On the very last day of the event’s waiting period Mother Tahiti allowed the World’s best to showcase their best.  A.I. put on a dominant performance over Florida’s CJ Hobgood to claim his 20th ASP World Tour victory of his career!

The Billabong Pro Tahiti webcast did such a great job on covering the event with in depth interviews from all of the competitors throughout the entire waiting period.  Billabong’s I Surf Because... campaign which focused heavily on Andy’s come back from a year break off tour.  A.I. was even quoted saying “it’s my dream to just win one more event” and that he did.  With the birth of his first child coming with his wife Lyndie, A.I. couldn’t have any more positive motivation to do what he did today!

Andy’s path to victory saw him overcome the likes of 9x ASP World Champion Kelly Slater, Patrick Gudauskas, the current 2x World Champion and fellow Vertra team mate Mick Fanning, and rookies Matt Wilkinson,  and Tanner Gudauskas.  Andy’s precision tube riding and relentless approach over Teahupoo’s razor sharp reefs that he honed growing up in the same type of waves and reefs growing up in Kauai.  His comfort shown through today and earned him a cool $50,000 first place prize and moves him up to 7th place on the World Tour rankings! 

We will see Andy compete next at the Hurley Pro at Lower Trestles in San Clemente, California coming up in a few weeks from September 12-18, 2010.  Moving into the back half of the 2010 ASP World Tour season we are sure to see Andy and Mick make their moves in an effort at moving to the number one spot on the World Tour ratings.

For VERTRA media inquiries contact:
Jason Shibata
Vertra Surf Team Manager
Vertrasurf@gmail.com
+1-808-77-5545


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Surf team check out our website: www.Vertra.com Or visit us on Facebook Or follow us on Twitter Or email:  vertrasurf@gmail.com  
Vertra Suncare embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Billabong Pro Tahiti - Final Day

The 10th Annual Billabong Pro Tahiti is set to crown an event champion just in time on the last day of its waiting period. Teahupoo warriors Mick Fanning and Andy Irons are the remaining Vertra athletes still in contention for the prestigious 2010 Billabong Pro Tahiti Title. 

Competition will commence with Round 4 and running through to the final.  The only bummer is that we will be watching good friends and team mats Mick and A.I. going head to head in Heat 7 of Round 4.  Both surfers are looking during the first 3 rounds of competition and have a good shot at winning the whole event!  Tune in at watch the event LIVE, or check out the event page for full results, videos on demand, photos and all of the news leading up to this final day of competition.